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Differentiation Is not about how you stand apart from the rest - it is about how you stand on your own. I see the challenges in todayís global marketplace as offering a rare opportunity for those who move with clarity of purpose and integrity. Iíve developed a set of guidelines that when followed will provide your products/services distinct differentiation in the marketplace. Key to this system is the analysis of your target market segments and the alignment of your marketing message with the values identified by my research. Understanding the core values and motivations of your target demos is vital in developing strategies custom tailored to establish the differentiation needed to acquire a superior market position.