Copyright 1996-2017, Jon Patrick Hyde, All Rights Reserved.

operating philosophy - strategies for success - biography - curriculum vitae
market superiority - sales growth - differentiation - case studies - home

left side - main index - right side - copyright notice - site map
baseline validation message tailoring optimal delivery. Your market position is determined by a multitude of complex variables. My strategy for establishing optimal market positioning entails: Analysis of the psychological/sociological/economic makeup of your ideal demos. Analysis of the market awareness/perception of your brand among your target demos. Differential analysis of competition. Analysis of your business model. I use this information to design validated recommendations for the tailoring of your message. I also provide media mix recommendations for the optimal delivery of your message to your target demographic(s).