DEPLOYMENT & ACQUISITION
RETAINMENT AND DEEPENING
These are the key areas of a winning Go-To-Market
How are your companyís offerings received?
Is there a need for a new product/service in
More importantly how are todayís market
variables changing? To ensure success your company
has to anticipate future marketplace needs in the
immediate, intermediate, and long-term and have a
plan for adapting to these changes.
You have to know your industry and all the
marketplace variables that affect how your company
operates and you need to understand your customer
should conduct a deep segmentation of your total
potential customer base and hone it until you know
who your customer is and what their purchasing
You must also develop sound strategies for
deployment of your new products/services through
your sales channels.
You should include metric-supported
strategies for acquiring new customers while
engaging your current customer base.
Your sales force has to close the sale and
the product has to be delivered.
Lastly you should conduct ongoing contact with your
customers through both service
after the sale (customer support) and through other identified
deepening activities such as social-media
campaigns/in-person events and customer loyalty