Jon Patrick Hyde - Business Consulting for the Entertainment and Music Industries

Aguitar Amplification CEO Dave Avenius (Left) and Aguitar Artist Justin Meldel-Johnsen (Beck, Garbage, Nine Inch Nails) at the annual NAMM (National Association of Music Merchants) Show in Anaheim, CA. Brand Ambassadors present opportunities for inceased sales by providing high profile exposure of your products to large groups of the public. These relationships can greatly increase your product's appeal and lead to increased demand and sales.	The creation of sales channels with sustained performance is often the most difficult aspect of business for companies to master. Too often companies consider their sales activities as a stand-alone activity; especially if their sales channels include outsourcing through resellers. To build ongoing successful sales channels you have to consider that the sale of a product or service is in truth the final step of a successful marketing strategy. The driving factors for a successful go-to-market strategy for either products or services are rooted in the understanding your customer and their needs as well as knowing the marketplace variables your company operates within. These marketplace variables are referred to as PESTLE (Political Factors, Economic Factors, Social Factors, Technological Factors, Legal Factors, Environmental Factors). Successful sales for any company (regardless of the industry) is born from knowing the variables that your company must navigate in bringing a new product or service to the marketplace.

I can help you with the identification of areas where your sales efforts are working while minimizing the challenges that your sales force may experience.

Your marketing strategy should include identification of who your ideal (target) customer is and the best methods by which you plan on introducing your new product/service to them. Sales is the final stage of executing your marketing plan. Your company’s channels (the method or methods by which you engage your intended customers) must be properly equipped and trained in the sales process to be successful. Advertising is a call to action with many outlets by which to engage your target audience. If a company’s advertising efforts are successful it still doesn’t necessary equate to successful sales. Depending on the type of product/service offered and the types of sales channels utilized; closing a sale can be reliant on several additional factors.	Regardless of the type of business you have (product based or service based); successful sales are built with a combination of sound marketing principles (the 4 P's) and successful relationship building with your target customer/clientelle.

For more information on how I can assist you with your company's needs please contact me here.