Aguitar
Amplification CEO Dave Avenius (Left) and Aguitar
Artist Justin Meldel-Johnsen (Beck, Garbage, Nine
Inch Nails) at the annual
NAMM (National Association of Music Merchants) Show
in Anaheim, CA. Brand Ambassadors present
opportunities for inceased sales by providing high
profile exposure of your products to large groups of
the public. These relationships can greatly
increase your product's appeal and lead to increased
demand and sales.
After building their brand
and reputation for decades, Aguilar was successful
sold in 2020 and is not part of a much larger
network of boutique, high-end instrument brands. |
The creation of sales channels that provide
predictable, reliable, and sustained performance is
often the most difficult aspect of business to
master. Too often, companies consider their sales
activities as a stand-alone activity; especially if
their sales channels include outsourcing through
distributors or resellers. To build ongoing
successful sales channels you must to think of the
sale of a product or service as the final step of a
successful marketing strategy.
Successful go-to-market strategies for either
products or services are derived from understanding
your customer and their needs as well as identifying
the marketplace variables your company operates
within. These variables are referred to as PESTLE
(Political Factors, Economic Factors, Social
Factors, Technological Factors, Legal Factors,
Environmental Factors).
The foundation for successful sales is built from
understanding the challenges these marketplace
variables create. Once identified, I will assist
you in the implementation of a plan to address and
overcome any challenges the marketplace presents.
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