The creation of sales channels that provide predictable, reliable, and sustained performance is often the most difficult aspect of business for any size organization to master. Too often, companies consider their sales activities as a stand-alone; especially if their sales channels include outsourcing through distributors or resellers. To build ongoing success you must of think sales as the final step in your marketing efforts.  

Successful go-to-market strategies for either products or services are derived from understanding customer needs while identifying the marketplace variables which affect your strategy. These variables are referred to as PESTLE (Political Factors, Economic Factors, Social Factors, Technological Factors, Legal Factors, Environmental Factors).   

The foundation for any winning strategy is rooted in identifying the challenges these marketplace variables present. Once these non-linear variables are identified, I will assist you in the implementation of a plan to address and overcome any obstacle the marketplace presents as you reach for your goals.