Amplification CEO Dave Avenius (Left) and Aguitar
Artist Justin Meldel-Johnsen (Beck, Garbage, Nine
Inch Nails) at the annual
NAMM (National Association of Music Merchants) Show
in Anaheim, CA. Brand Ambassadors present
opportunities for inceased sales by providing high
profile exposure of your products to large groups of
the public. These relationships can greatly
increase your product's appeal and lead to increased
demand and sales.
The creation of sales channels with sustained
performance is often the most difficult aspect of
business for companies to master.
Too often companies consider their sales
activities as a stand-alone activity; especially if
their sales channels include outsourcing through
To build ongoing successful sales channels
you have to consider that the sale of a product or
service is in truth the final step of a successful
The driving factors for a successful go-to-market
strategy for either products
or services are rooted in the understanding your
customer and their needs as well as knowing the marketplace
variables your company operates within.
These marketplace variables are referred to
as PESTLE (Political Factors, Economic Factors,
Social Factors, Technological Factors, Legal
Factors, Environmental Factors).
Successful sales for any company (regardless of the
industry) is born from knowing the variables that
your company must navigate in bringing a new product
or service to the marketplace.